Our Story

The Story Of Bua

Once upon a time, there was a little gym. This little gym was hidden and a little bit dark. But this little gym had a very big secret. It planned on busting its big heart out to become the little gym that was…

This is our story

The Doors Open

CrossFit Bua opens its doors, then as CrossFit Swords. 

It’s original home was a 1000 sq ft building in Airside Retail Park, Swords. With 4 barbells, 8 kettlebells and a pull up bar, equipment was sparse.

What it lacked in equipment was made up for with endless passion and amazing people.


By the summer of 2013, some progress was evident.

The bare concrete floors were now rubber-covered.

More squat racks and barbells were added.

Rowing machines and home-made medicine balls brought some variety.

It was looking less and less like a warehouse and more and more like a functioning gym.

Time to MOVE

2 years old and the little gym was busting at the seams.

It was time to find a new home.

Christmas 2014 saw the move to a 6000 sq ft building, and in an instant, became Dublin’s largest CrossFit gym. 

A giant leap forward, into the great unknown

Expansion years

With new space to grow into, the community expanded.

It doubled, tripled, quadrupled in size.

CrossFit Swords was becoming a wellspring of personal growth.

Every day, hundreds of people showed up and made personal progress

The coaches travelled the world to train with the best in their field. 

The community was growing, the coaching team was growing, the mission was becoming ever-clearer. 

CrossFit Swords was striving to be among the best CrossFit gyms in the world.

Bua is born

It was time to leave the big old shed behind and find a new building.

One with insulation, painted walls and nice new showers. The tools of a world-class training facility were installed.

The mission took a big step forward. And with the new building came a new name. “Bua”, the Irish word for victory, represents the personal victories that are won day-in-day-out on the gym floor.

Whether it’s setting a new personal best, getting through a tough workout or breaking down a personal barrier, Bua represents all of us at our best.

Sport comes to Ireland

CrossFit Bua’s annual competition, Filthy 150, was announced as an officially sanctioned CrossFit event, making it part of the Crossfit Games season.

The very best athletes in the world descended upon Punchestown to compete for a place at the 2020 CrossFit Games

Bua hosted many Games athletes throughout the year and announced Open workout 19.5 live to a worldwide audience.

the world stops

The Covid-19 pandemic led to Crossfit Bua closing its doors for much of 2020, moving training online.

The crisis highlighted the importance of community.

In the most uncertain of times, people rallied and stuck together. 

While leaning on the core values and a relentless focus on the mission got everyone through it